Counsel Mode
Shooster
branding
Client:
Shooster
Intention:
Shooster Arts & Literature (SAAL) is a living gallery of fine art, antiques, and rare books. Located in the village of Sag Harbor in a historic ship chandlery building, SAAL houses over 300 artists, writers, and designers works in a non-programmatic setting. The gallery was founded by Lauren Shooster and launched in the spring of 2025.
Year:
2025
Scope:
Carrying forward pre-existing creative and graphic directions from founder, Lauren Shooster, Rappold applied brand foundations onto new template structures and designs; Figma and InDesign template files included tear sheets, catalogues, and email newsletters — each enhanced through embedded grid systems, type presets and optimized layouts.
Reference:
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